Free Tool

Is your brand strategy
holding back growth?

Tick every statement that applies to your business right now. You'll get an instant result and a clear next step.

Takes less than 2 minutes.

Your progress 0 of 10 answered

We regularly discount our prices to win business we feel we should win on merit.
Different people in our team give different answers when asked what makes us unique.
Our marketing spend keeps increasing but results are not compounding over time.
We have lost good candidates to competitors we believe are less impressive than us.
Our visual identity or language no longer reflects the quality or ambition of our business.
Our growth is primarily driven by personal relationships rather than brand reputation.
We tend to follow market trends rather than set our own agenda.
Customers often say they didn't know we offered a particular service we've had for years.
We find it hard to charge what we're truly worth without the client pushing back.
Our internal team lacks a shared sense of what our brand stands for.

Your score

0 / 10

Start ticking the statements above that apply to your business.

0 – 2

Brand in reasonable health. Focus on consistency and building strengths.

3 – 5

Brand gaps are costing you growth. A strategic review would unlock real value.

6 – 10

Brand is a significant drag on growth. The cost of delay compounds.

Ready to talk about what your brand could be doing?

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