Realise your brand potential and generate esteemed prosperity
Platform
Understand the basis of your brand and how you are percieved by all stakeholders.
Competence
Your company’s ability to embody the brand as integral to the buyer experience – ie using the ‘platform’ as a competitive asset rather than a passive set of markers.
Impact
How far do you shape the competitive landscape as opposed to being shaped by it? And what would success be like?
