Mobile banking brings a smile in Thailand

  • Client
    Telenor Financial Services

  • Deliverables
    Branding & strategy

Jaew is Telenor’s financial service in Thailand. The symbol provides links to Telenor with its organic shape but is also sufficiently independent to carve a new space in mobile banking.

Since its launch it has attracted 3 million new customers. As a result the brand is being considered for roll-out in Myanmar, Malaysia and soon to more business units under different local names.

Between its launch and March 2015, there were almost 120,000 transactions a month, worth 90 million Baht.

Helping the unbanked to benefit from the ease of using mobile banking. The brand needs to convey trust, simplicity and security.