Our client is respected for Systems Integration but its formidable digital capabilities were low key. Our task was to change this.

  • Client
    NTT DATA Digital

  • Deliverables
    Branding, strategy & digital

The emergent properties of a digitally boundless world are radical. Organisations experience immense pressure to adapt and evolve, yet are often unsure how to respond effectively.

In such a fluid context both realistic advice and dependable delivery are critical. Few teams or decision makers genuinely sense the value or implications of what is currently or soon likely to be available. Media driven enthusiasms tend to dominate horizons and companies often believe they need a particular solution mainly because it is fashionable rather than well calibrated to their own needs.

NTT DATA Digital is a subsidiary of NTT DATA UK, created as a a brand by Pajama to catalyse and align NTT DATA resources across EMEA and beyond where Digital strategy and delivery are at issue.

The brand communicates strength, insight, experience and flawless delivery with the flair of a creative agency.

The brand’s leading idea is ‘wise to the new,’ a phrase implying both intensely current thinking and awareness plus an adult detachment and concern for longer term value.

In its first year the company substantially outperformed its targets and continues to grow rapidly in the teeth of intense competition and a market fearful of significant capex outlays.

Digital technology drives massive change; how can organisations choose correctly?

We garnered two Transform Awards and a Webby Honoree. The website also earned a CSS Award site of the day.

We continue to be their campaign agency, redefining marketing in this professional services sector.